![]() While the ecosystem might be the most robust right now, we also know how quickly the landscape can change. ![]() An even more important reason for me is the unprecedented scale of customers and ability for Apple to deliver new software APIs to developers that will make it to hundreds of millions of devices in short order. Together, these create a vibrant and lively community of developers actively working on updates and new apps. For sure, a big part is because the most revenue is accruing directly to developers, but just as important is the reality that the most valued targets for advertising and commerce are also using Apple devices. ![]() My view is that iOS is the healthiest developer ecosystem right now. That’s why how Apple evolves software that takes advantage of its market position is so critical. IOS is the healthiest developer ecosystem right now, we also know how quickly the landscape can change.
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